OUR PLATFORM

We believe that incredible data is the foundation for incredible engagement. Only ColorTV merges intuitive Video Personalization, User & Content Insights, and Audience Targeting to personalize your viewing experience across Mobile, Web and OTT.

VIDEO PERSONALIZATION

Display personalized content tailored for each viewer. We enhance your metadata with our meta-match processing to drive targeted video engagement in-app or across your networks of apps. Eliminate user browsing fatigue and increase unique video views up to 61%.

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Profile Based Recommendations

Leverage Your Viewers Past Habits and Tendencies
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Lookalike Modeling

Recommend Content To Viewers With Similar Preferences
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Predictive Thumbnail Generation

Split Test Thumbnails To Boost Viewer Interaction
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Automated Metadata Extraction

Enrich The Context of Your Video Taxology
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Visual & Acoustic Recognition

Unlock Additional Metadata From Your Video Library
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Contextual Data Mapping

Make Distinct Connections Between Content

User and Content Insights

The key to making the best decisions is having access to the most insightful data. Learn who your users are, understand their behavior patterns, and track the performance of your video content so you can cultivate viewer loyalty and amplify revenue opportunities.

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Content Performance

Discover Drop Off Points In Your Video Content
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Retention Cohorts

Breakdown User Retention Trends and Attrition
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Event Tracking

Measure Intricate Viewer Actions And Activity
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Real-Time Insights

View Live Data On What Your Viewers Are Watching
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Calculate Lifetime Value

Identify And Isolate Your Most Valuable Users
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Viewing Attribution

Measure ROI To Optimize Promotional Campaigns

Marketing Automation

Reach users with personalized Tune-In and Promotional campaigns in your app or across your O&O network of apps. Optimize promotional campaigns backed by rich insights and powerful targeting to re-engage your users with content they will love. Engagement, revenue, and retention at your fingertips.

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Live Tune-In

Engage and Acquire Viewers In Real-Time With Promotional Content
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Audience Building

Group Users Based On Any Of Your Data Metrics
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In-App Messaging

Send Push Notifications To Keep Your Viewers Up-To-Date
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Robust Scheduling

Setup Detailed Campaigns Triggers For Promoting Content
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Intelligent Remarketing

Reach Specific Viewers With Targeted Marketing Campaigns
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Cross-Promote Content

Promote Content Across Your O&O Properties